You’ve flipped the house much sooner than expected, and an interested buyer comes along. Lucky you, the water damage wasn’t nearly as bad as it looked, costing only $700 to repair. You’re ready to get to work on renovations! The excited seller accepts your offer and moves out the next day. You offer $35,000 for the property as-is, anticipating $2,000-$3,000 in repair costs. Let’s keep the scenario going and say you connect with an incredibly motivated owner ready to make a deal. Think about it: Soliciting 5,000 leads may only result in closing one deal, which is why affordable bulk mailing services are vital in real estate investing. Of the 50 property callback leads, you may close a deal on 1-2% of them.
#Real estate direct mail postcards professional#
We’re going to walk through a real-world example scenario that could happen to any professional investor in the real estate business: If you think that sounds like a lot of work for little payoff, you couldn’t be further from the truth, especially if you’re working with the right software.
The response rate for direct mail is low, typically between 1-2%, so investors have to market to their prospects efficiently. Before making cash offers or closing deals, an investor could mail thousands of leads. Why is real estate direct mail so important?īuilding a successful real estate investment business requires constantly finding new leads and lots of them. Those who diligently send repeat mailers are more likely to get callbacks, book appointments, make offers, and close deals. The more advertising materials you produce, the more bulk mailing materials you have to send to leads, and the higher your chances of hearing back from a motivated seller. Likewise, you can identify and eliminate a poorly performing marketing campaign.Īs the experts know all too well: real estate investment is a numbers game, and it’s no different when it comes to sending postcards, yellow letters, or other printed mailers. Real-time business KPI trackers, like the one inside REsimpli’s CRM, allow you to see which campaigns are performing well and should be expanded to capture more members of your target audience. They analyze the number of callbacks received, appointments booked, call durations, offers made, and deals closed to determine if their direct mail marketing campaigns are working. Real estate investors use valuable data to identify which campaigns and mail pieces are the most successful. If you track performance, you can gauge whether a campaign is successful or not.Īfter launching a campaign, did you start receiving calls immediately, or did you hear crickets for weeks? Analyze campaign performance. After importing a list, REsimpli users can send bulk mail to hot leads, cold leads, and cash buyers instead of spending hours making phone calls.ĭirect mail is a measurable marketing channel like social media marketing, SEO, print advertising, or email. Used in various industries worldwide, especially in real estate, sending direct mail to potential customers is an excellent way to reach as many people as possible with as little work as possible to get the most bang for your buck!ĭirect mail is one of the most powerful lead-generating channels in the real estate market it is easy to send in bulk at a low cost. Why is real estate direct mail so popular?Īdvertising professionals, business owners, and investors alike turn to direct mail for their marketing needs because: Have you ever received a promotional calendar from a new bank, grocer, or small business nearby? That’s all direct mail! You might use branded magnetic clips to display photos and artwork on your fridge. You’ve been greeted at the mailbox with a postcard from an auto dealership or a seasonal retail catalog. Think about it: you’ve received direct mail, haven’t you? “ Direct mail” is a marketing term that refers to exactly what it sounds like: marketing material sent to someone directly through the mail. So what can we do about it? How can investors ensure that their mailers are getting seen and not just thrown in the trash? Investors tend to earn a large portion of their profits via deals that result from direct mail campaigns, and excess junk mail can get in the way. Did you know that adults in the US receive 560 pieces of junk mail every year? It clogs up mailboxes, becomes litter, and often gets tossed directly into the trash.
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